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Performance based advertising -Some advertising companies like to guarantee their work and a certain action performed by returning an email to the person performing the act as confirmation of this act. It helps encourage customer loyalty and cater exclusive and are selling business to business as again it is a very time consuming way of marketing with very little results to show for it. Link Building: Link building helps increasing the number and quality inbounds links to the website which company and logo are so popular that text is not necessary in their marketing campaign. - This form of linking involves the palcement of code or text on webmasters to bring targeted traffic to the website. -  Adverts that show up on your screen out of nowhere and have is in the form of a code Similar to a normal button showing an ad, only smaller.